d***@gmail.com
2008-03-17 05:52:24 UTC
The Power Of Marketing
This McDonald's logo,which is known as "The Golden Arc" is instantly
recognize by everyone throughout the world for its quality fast-food.
Everyday in our lives, we are bombarded with advertisements from the
various medias the moment we woke-up from our sleep.
Many multi-national companies are spending millions of dollars to
promote their products to create a positive sense of perception.
In many companies,the success of a product depends highly on its
marketing plans.
Marketing is an art of perception.
Kentucky Fried Chicken,like McDonald's is perceive to be selling
quality fast food.Coca-Cola is perceive to be an excellent thirst
quencher.Panadol is perceive to be an effective pain killer.
Malaysia has developed a product that has gain international
recognition through the art of marketing by the government.
This product is call NEP.
The NEP(National Economic Policy) is developed to assist the Malays
who are perceive to be weak in various fields.
In the education system,many Malays are given scholarships to pursue
further studies in the local universities and overseas even though
their results are less than impressive than the other races.
When the Malays want to buy properties,a special discount is given,
even though the buyer is a millionaire.In the development of projects,
30% of the units must be reserved for them and in the event that these
units cannot be sold,it can only then be sold to non-Malays on further
condition that it can only be resold back to the Malays.This is to
preserve the ownership of land and properties by the Malays.
Likewise,30% share equity must be allocated to the Malays in major
companies.Almost all high positions in GLCs are held by the Malays and
private companies are encouraged to give the Malays special preference
for promotions.
There are many avenues for the Malays to get loans to start a
business.And many a times,when the business failed,the loans can be
written off by the stroke of the pen.
In many international trade negotiations,NEP is usually being
discussed to allow the foreign investors to understand and comply with
the requirement,even though the foreign investors are not comfortable
with it.
Lets take an analogy of buying a car.
A company(as in the government) is offering to sell a brand new
car(the NEP) at RM10000 and comes with many freebies.
A free DVD player, leather seats , sports rims , ABS and air
bag.Furthermore, it is interest free for the car loan which can be
repaid anytime you like.
Naturally,this product will attract many buyers simply because it is
too good to resist.
However,the joy of driving the car is short-lived when there is
frequent breakdowns.Thus,precious working time is lost by sending the
car for repairs.And what's more,quality parts are compromised which
can cause serious accidents and endanger lives.
As such,there will be a backlash of anger and frustrations from the
customers and ultimately,the company will have to close down.
Marketing is about perception.
NEP as a product has created immense perceptions about the Malays.
They are perceive as not being able to survive on their own due to the
many assistance given by the government.
The graduates are perceive to be of low quality due to the preference
given in the education system.Thus,it is not surprising that there are
many unemployed Malay graduates.
In the business world,they are perceive to be incompetence and lacking
in trust due to their frequent dependence on government contracts.
The greater the government advocate the NEP,the greater will be these
perceptions.
We have to bear in mind that no race is born superior.
Superiority comes from hard work and the willingness to learn.I
strongly believe the Malays have the abilities to be on par with the
others without the NEP.
They just need to change their mindsets,work extra hard,move away from
the rhetoric of politics and be focussed on their wants and needs.
There are already many successful Malay businessmen and also many
Malay intellects in the academic and medical fields.
The willingness to learn and adapt will certainly move the Malays from
a state of consciously incompetence to a state of unconsciously
competence.
And that will be respect well earned.
Yes,there is no doubt that the Malays can rise up on their own.
The NEP, like the car has caused a lot of frustrations and anger from
the Malays in general and the non-Malays in particular.
The marketeers in the government have apparently failed in the
implementation and therefore must be sacked,regardless of whether they
are Oxford graduates.
Our lives evolve around change.
The world is changing at a fast and furious pace economically,socially
and politically.
It is imperative that our government must reinvent its marketing
strategy to bring benefits for all and create a strong perception in
good governance for its people who, like the consumers would "buy"
instantly,without the anger and frustration of course.
Payment will be by votes.
http://kingsmary.blogspot.com/2008/03/power-of-marketing.html
This McDonald's logo,which is known as "The Golden Arc" is instantly
recognize by everyone throughout the world for its quality fast-food.
Everyday in our lives, we are bombarded with advertisements from the
various medias the moment we woke-up from our sleep.
Many multi-national companies are spending millions of dollars to
promote their products to create a positive sense of perception.
In many companies,the success of a product depends highly on its
marketing plans.
Marketing is an art of perception.
Kentucky Fried Chicken,like McDonald's is perceive to be selling
quality fast food.Coca-Cola is perceive to be an excellent thirst
quencher.Panadol is perceive to be an effective pain killer.
Malaysia has developed a product that has gain international
recognition through the art of marketing by the government.
This product is call NEP.
The NEP(National Economic Policy) is developed to assist the Malays
who are perceive to be weak in various fields.
In the education system,many Malays are given scholarships to pursue
further studies in the local universities and overseas even though
their results are less than impressive than the other races.
When the Malays want to buy properties,a special discount is given,
even though the buyer is a millionaire.In the development of projects,
30% of the units must be reserved for them and in the event that these
units cannot be sold,it can only then be sold to non-Malays on further
condition that it can only be resold back to the Malays.This is to
preserve the ownership of land and properties by the Malays.
Likewise,30% share equity must be allocated to the Malays in major
companies.Almost all high positions in GLCs are held by the Malays and
private companies are encouraged to give the Malays special preference
for promotions.
There are many avenues for the Malays to get loans to start a
business.And many a times,when the business failed,the loans can be
written off by the stroke of the pen.
In many international trade negotiations,NEP is usually being
discussed to allow the foreign investors to understand and comply with
the requirement,even though the foreign investors are not comfortable
with it.
Lets take an analogy of buying a car.
A company(as in the government) is offering to sell a brand new
car(the NEP) at RM10000 and comes with many freebies.
A free DVD player, leather seats , sports rims , ABS and air
bag.Furthermore, it is interest free for the car loan which can be
repaid anytime you like.
Naturally,this product will attract many buyers simply because it is
too good to resist.
However,the joy of driving the car is short-lived when there is
frequent breakdowns.Thus,precious working time is lost by sending the
car for repairs.And what's more,quality parts are compromised which
can cause serious accidents and endanger lives.
As such,there will be a backlash of anger and frustrations from the
customers and ultimately,the company will have to close down.
Marketing is about perception.
NEP as a product has created immense perceptions about the Malays.
They are perceive as not being able to survive on their own due to the
many assistance given by the government.
The graduates are perceive to be of low quality due to the preference
given in the education system.Thus,it is not surprising that there are
many unemployed Malay graduates.
In the business world,they are perceive to be incompetence and lacking
in trust due to their frequent dependence on government contracts.
The greater the government advocate the NEP,the greater will be these
perceptions.
We have to bear in mind that no race is born superior.
Superiority comes from hard work and the willingness to learn.I
strongly believe the Malays have the abilities to be on par with the
others without the NEP.
They just need to change their mindsets,work extra hard,move away from
the rhetoric of politics and be focussed on their wants and needs.
There are already many successful Malay businessmen and also many
Malay intellects in the academic and medical fields.
The willingness to learn and adapt will certainly move the Malays from
a state of consciously incompetence to a state of unconsciously
competence.
And that will be respect well earned.
Yes,there is no doubt that the Malays can rise up on their own.
The NEP, like the car has caused a lot of frustrations and anger from
the Malays in general and the non-Malays in particular.
The marketeers in the government have apparently failed in the
implementation and therefore must be sacked,regardless of whether they
are Oxford graduates.
Our lives evolve around change.
The world is changing at a fast and furious pace economically,socially
and politically.
It is imperative that our government must reinvent its marketing
strategy to bring benefits for all and create a strong perception in
good governance for its people who, like the consumers would "buy"
instantly,without the anger and frustration of course.
Payment will be by votes.
http://kingsmary.blogspot.com/2008/03/power-of-marketing.html